It has been fifteen years since The Synergy Factor was first published and eight years since The Perpetual Money Machine was published. A lot has happened in the interim. I have worked with clients who have experienced business disaster as well as incredible success. I have worked with hundreds of Businesses and Organizations, learned much, and affected the lives of many people along the way. In short, the years have been challenging, rewarding, and without concern for anything except to learn to get it right.
This is my point of view based on the knowledge accumulated along the way. The POV is that contrary to common belief, my experience has shown me that the people who have achieved more than others didn’t do so because of how much they know or do, but because of their desire and need to know more.
The problem with most businesses is not that they didn’t work hard, but that they feel they need to defend what they believe they know. The best people I’ve met are determined to do better no matter what the cost. By being better, I’m not talking about their organizations alone. I’m talking about their attitude and appreciation of the impact even small details have that when done exactly right can impact critically important outcomes.
This fact distinguishes every successful business from their competitors who are satisfied by defending what they believe they know. Their attitude is a never ending inquiry from what they believed was true, to what they know is true. They know being in the moment of reality is required to truly understand what is going on. To rise to a higher level of performance or to survive through seemingly impossible situations, you don’t need to be smarter or harder working…you just need to know what to do.
Idea #1: What inspires people to do better is an idea worth working for, along with a clear understanding of how and what needs to be done.
Idea #2: There is a technology revolution going on today that has changed the way we succeed. I call it the innovation systems process and it makes the difference between who will succeed and who will fail.
Idea #3: The innovation systems process can be utilized by any Organization through a series of strategic projects.
Idea #4: The system becomes a predictable method to produce better results.
Idea #5: A systems-trained person or team has less risk, is lower in cost, and is far more effective than any other method.
Idea #6: If you don’t measure the outcome, you don’t know if the system is working.
Idea #7: If you don’t act on the variance, you can’t improve.
Idea #8: If you don’t meet, train, observe, and test at regularly scheduled times; you will not know how or why anything is working or not.
The Fatal Assumption
It is an assumption by most Managers that if a person says they have knowledge of the type of work they are doing, that means that they know the best way of doing that work. The reason that this is fatal is because it is not always true. In fact, problems escalate as Management assumes people know what they are doing and doesn’t monitor their work. The problem is compounded because most people don’t want a boss. If the system becomes your Management Strategy, the system will transform your results. Add relationship building and most problems will fade away.
So, what do you think? Are you ready to get your business to the next level? Please let me know in the comments below. If you have any questions, email gary@marketingholt.com or call me at 989-791-2475 Ext. 13.
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