What the heck is Gross Margin and how can I use it?
Every day we meet with many business owners who have no idea how the company is doing financially. Many owners don’t know what their profitability is, and the only number they see on financial reports are total revenue dollars. Only focusing on revenue can lead you to go out of ...
What is a Good Profit Margin and Why is it Important?
What is a Good Profit Margin and Why is it Important? In today’s economic climate a business cannot simply sell its way out of a profit problem. The economy has caused demand to decline and competition is responding by cutting prices in an effort to increase their sales. Unfortunately, excessive price ...
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