How to Sell People What They Want to Increase Market Share
If an idea is perceived by a person’s sensory input as compatible with its expectations, the unconscious mind says yes. If the idea is perceived by the unconscious mind as not compatible, it says no. The decision is made instantly. Research has shown that a visual message has 3 or ...
Think, and Grow Richer: Smart Strategies to Increase Sales
What Cognitive Therapy Says About Human Behavior Cognitive Therapy (CT) states that our behavior is determined by how we think about things. Perhaps even more important, CT states that our emotions are often driven by our perceptions. As sales professionals, our goal isn’t necessarily to get the prospect to express ...
6 Steps to Increase Your Sales through the Consultative Sales Process
It’s not what you sell, it’s how you sell The #1 way to increase price and therefore profit is to sell on differentiation. Differentiation is accomplished by offering the customers valuable unique perspectives over and above the commodity. Using insight to reduce risks, reducing expenses, or increasing their sales if ...
Knowing Your Buyer Persona: Why it’s Essential to Increasing Profits
This is a guest blog post written by Andrea Hewett, Social Media Business Director for Holt Marketing and Management Services, Inc. …
Sales Advice: How NOT to Sell to a Business!
This is a guest blog post written by Andrea Hewett, Social Media Business Director for Holt Marketing and Management Services, Inc. …
Big Problems Solved: Be Better at Powerful Branding
This is our third blog in our series Big Problems Solved… to read the first two, you can read blog #1 here: Big Problems Solved: Be Better at Brand Awareness Strategy or blog # 2 here: Big Problems Solved: Be Better at Marketing Your Business …
Big Problems Solved: Be Better at Marketing Your Business
This is our follow up blog to Big Problems Solved: Be Better at Brand Awareness Strategy, click here to read. …
Help Your Customer Cut Costs and Increase Your Profits
What is your single most important profit point? The answer comes from understanding customer priorities. This is accomplished by talking to customers and understanding their problems based on their perception, not yours. Today you have to reverse the traditional approach in which priorities are: core competencies, what we sell, and ...
How To Cold Call Sales: Does Telephone Cold Calling Work?
Does Telephone Cold Calling Work? The telephone is the fastest method for doing market research …
Super Sales Teams: Think like an Entrepreneur, Sell like a Pro part 2
Market Size and Behavior …
Who Wants to Innovate like Apple?
*Editors note: This blog is from almost three years ago and yet, the company is still going strong as they get ready to unveil possibly the most largely anticipated product yet. Take a look at what we wrote in December of 2013 and how it still rings true today… ...
Coaching- Putting the Power into Leadership
The last series of articles has talked about Change Management and how important it is to have employees on board with your businesses plan. Unfortunately, that can sometimes not be the case and how you implement your change management through the use of your leadership team’s abilities and the vision ...
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